D&G gay vague commercial

http://www.youtube.com/watch?v=9_c7pwZv5UQ

This commercial leads the watcher to believe a straight couple is late to see each other when at the end of the commercial, we see a woman kissing another woman and a man kissing another man. While looking through the comments of viewers, I found it interesting what one had to say:


****I wish the bigots could take a close look at the ad for just one second before jumping on their homophobic horse. This commercial has nothing to do with sexual orientation. Each of the four "couples" kissing is just one person and a mirror image of themselves. No one is gay - it's regarding narcisism and using it as an advertising technique.And even if it did happen to feature 2 men kissing, who'd give a fuck? No one should even ask why. Nobody looks up when straight couples****


This comment is highly defensive! If in fact, it is a mirror image, it is DEFINITELY a gay vague advertisement; something Dolce and Gabanna are known for doing with their advertisements.

Gay Advertisement

I found a very interesting article on gay-coded advertisement, and it even mentions Abercrombie and Fitch advertisement like we had talked about in class.

http://everything2.com/index.pl?node_id=1688446

It talks about marketers directing their advertisement in a "pro-gay" sort of way. Such as Abercrombie and Fitch, they have muscular men running around with their shirts off and touching the other models in the advertisement. Although this is a depiction of what real men are fantasized to be doing in real life,(haha...not really) it is extremely attractive to the gay community. It's near soft-core porn! I think advertising agencies need to be extremely careful because while it attracts SOME people, others will be completely turned off and won't want to buy the product. It's like a Hooters commercial, it will definitely attract SOME to the restaurant, but a lot of people will not appreciate it and will choose other restaurants over that one. Sex sells, and whether it be the gay community or straight community, marketers need to be careful of what they're really doing.

Advertisement

It is amazing what people can do now with advertisements. People of all ages, both male and female open magazines to perfect faces; no moles, freckles or blemishes. Perfect bodies grace the covers. Large breasts, small waists, or muscles and tanned skin are all part of the game we must win. This is what we set our standards to be for ourselves. I have had several opportunities to understand that what we see in magazines are completely unrealistic. These are pictures of me for the Miss Texas pageant 2008. Not one blemish, freckle, or scar. Not real. I have a lot of pictures where I am completely photoshopped. It's just crazy that this is the norm to do to people in pictures. I wonder what the world would be like if we put real people, untouched in magazines. I wonder how it would change our way of thinking.